Dilapidations Marketing
Your case results are your best marketing asset. Nobody can see them.
You have delivered 40-60% reductions in dilapidations claims. Brilliant work. But those results sit in filing cabinets instead of generating new instructions. There are zero specialist marketing agencies serving dilapidations surveyors. We are building the first.
200-500
UK specialist practices
50-70%
Gross margins
0
Specialist agencies
£200k+
Client LTV potential
The problem
- Your pipeline depends on solicitor referrals and professional network relationships. That works until a key referrer retires, moves firms, or sends instructions elsewhere.
- You have case studies showing 40-60% reductions in claims. But they are invisible to anyone outside your existing network.
- Landlords, tenants, and solicitors are searching online for dilapidations expertise. If your practice is not visible, you are not on the shortlist.
- No marketing agency understands dilapidations, RICS requirements, or the professional services sales cycle.
The opportunity
- Zero specialist marketing agencies serve this niche. Complete whitespace.
- Dilapidations instructions are high-value (£2,000-£10,000 in fees) with portfolio landlords and corporate tenants offering £200,000+ in lifetime value.
- Commercial lease expiries are contractual events. Demand is structurally resilient regardless of economic conditions.
- Your existing case results are an untapped marketing asset. Properly surfaced, they sell your expertise better than any ad copy could.
What we build for you
Paid Media (Google + Meta)
Google Ads targeting solicitors, landlords, and tenants searching for dilapidations expertise. Meta Ads retargeting to stay visible after the first visit.
Landing Pages
Conversion-optimised pages for searches like 'dilapidations surveyor London' featuring your best case study results.
Case Study Content
Professional case studies that turn your 40-60% claim reductions into searchable, shareable proof of expertise.
LinkedIn Outreach
Targeted campaigns reaching commercial property solicitors, landlord representatives, and corporate tenants.
Email Sequences
Nurture flows for solicitor relationships and direct enquiries. Stay front of mind through long decision cycles.
Real-Time Dashboard
Live data on enquiry sources, instruction pipeline, and campaign performance. Server-side tracking for full attribution.
Frequently asked questions
Do you work with commercial or residential surveyors?+
Commercial only. We work with RICS-qualified practices that handle commercial lease dilapidations, including schedules of dilapidations, terminal and interim claims, and Section 18 valuations.
Most of our work comes from solicitor referrals. Why change?+
We are not suggesting you stop taking solicitor referrals. We are suggesting you build a second channel so your pipeline is not dependent on a single source. When a key referrer retires or moves firms, you need enquiries coming from somewhere else.
Our case results speak for themselves. Why do we need marketing?+
They do speak for themselves. The problem is that nobody outside your existing network can hear them. A 60% reduction in a dilapidations claim is an incredible result. But if it sits in a filing cabinet instead of a case study on page one of Google, it is not generating new instructions.
What about RICS directory listings?+
RICS Find a Surveyor is useful but passive. You are listed alongside every other RICS member. We build the active layer: Google Ads for 'dilapidations surveyor [city]', content that ranks for long-tail searches, and email sequences that nurture solicitor and landlord relationships.
How much does it cost?+
Engagements start from £6,000/month. Dilapidations instructions are high-value (£2,000-£10,000+ in fees, with contingency arrangements reaching 25% of savings) so the return on a working system can be significant. We will scope this on the discovery call.
Ready to talk?
15 minutes. No pitch deck. Just an honest look at where your growth is stuck and whether we can help.